Position 1: How are emerging market companies forging ahead of the competition? Emerging markets have low worldwide costs, appealing products, modern facilities, and ambitious leaders going for them.
Position 2: Emerging markets are generating a wave of disruptive product and process innovations that are helping established companies and a new generation of entrepreneurs to achieve new price-performance levels for a range of globally traded goods and services.
Position 3: Western companies should not have to adapt old business models and build distinctive capabilities in the low-income segments of emerging economies. There is no such thing as the Bottom of the Pyramid.
Position 4: "Disruptive innovation" is only applicable to describe trends in the rapidly changing worlds of telecoms and pharmaceuticals. Digital and photocopying technologies are examples of disruptive innovations in emerging economies.
Kimmo Viljamaa, Advansis Ltd, Finland
Stephan Lambrecht, Venture Solutions